Copywriting Services
“It’s always 10x more valuable for a business to grow faster
than it is for the business to save money.”
Copywriter in Singapore
Grow your business with our copywriting services
Content, no matter how great, is ineffective without having someone to read it.
Whatever copy you write – blog articles, landing page copy, product description – is useless if it isn’t on the first page of Google and all the other major search engines.
Unless you’re ready to throw thousands and thousands of dollars monthly to buy views, you need Search Engine Optimisation (SEO).
SEO copywriting is producing keyword optimised content that appeals to both humans and search engines.
In other words:
SEO copywriting is producing content that people will enjoy reading and find value in, and copy that tells Google explicitly what the content is about.
Unfortunately, many agencies and writers cannot gel good copywriting and SEO together.
They either tend to keyword stuff and make the copy look like it was written by fools or write something fancy but confuse Google.
Keyword stuffing
SEO campaigns need great content to succeed, content planned around carefully researched keywords.
Good copywriting employs these keywords strategically to produce top-notch content written for humans while still adhering to SEO’s best practices.
GENIA’s Copywriting Services
After fully understanding your business, your industry and your goals, we’ll identify the questions that your target market is asking, and the keywords that they’re searching.
We’ll then develop original and quality content that drives highly targeted traffic to your website.
For example, if you’re a lawyer, we may produce content around these keywords:
- ‘is negligence a tort’
- ‘lasting power of attorney’
- ‘is voluntarily causing hurt an arrestable offence’
- ‘how much do lawyers charge’
We will identify these keywords based on their search volume, competition and user intent.
After identifying the topics that people are searching for, our team of writers will start producing the content that is optimised for both users and search engines.
The content that we write resonates with your target audience and at the same time, rank well in search engines.
We then go further than what copywriters do, we bring your content up to the first page with the most significant ranking factor – backlinks.
While an article could rank high in search engines solely because of its quality, most articles will need backlinks to reach the top, especially in competitive industries.
Unlike many content marketing agencies and copywriters in Singapore, we’re SEO experts and we can rank your content on the first page of Google, attracting free, unlimited and targeted traffic.
Fill up the form and we’ll be in touch within a day!
Becoming a Content Hub
At GENIA, we have a vision to turn every client we work with into content hubs that offer a myriad of branded and curated content, a primary source of information for all searches related to the specific subject.
Why a Content Hub?
Establishes your Brand
Your brand is the most valuable asset of your company. It’s the reason people buy from you, stay with you and that’s why brand building is imperative.
When awareness of and trust in your brand is built, you can expect prospects to choose your company when they’re ready to buy. This is only possible because you’ve been providing them with high quality and informative content for a long time.
Increase
Web Traffic
Producing content regularly allows you to share these articles more frequently on social media channels. With more frequent promotions, you will see a spike in traffic.
More importantly, having regular creation of content drives up traffic organic searches. Google tends to view new content as up to date and more relevant, therefore often ranking them higher than old content. Every blog post published can also be seen as bait for search. The more baits, the more captures.
Become an Industry Leader
67% of buyers rely on content to research and make informed purchase decisions. With high-quality content that answers what the searchers are asking, people will start to trust your company, share your content in their networks and most importantly choose your company when it’s time to buy. In their eyes, you’re the best in the industry.
Increase in Sales and Conversions
Studies show that businesses implementing content marketing have conversion rates 6x higher than businesses that do not.
A content hub increases sales by bringing in relevant buyers to your website, nurtures leads with important buying information, increases brand awareness and establishes thought leadership and authority.
Like SEO, becoming a content hub is an investment that will continue to pay dividends in the long run as your company evolves into the trusted resource of the industry.
CONTENT MARKETING STATISTICS
%
of buyers rely on content rely on content to research and make informed purchase decisions.
%
of people on the internet read blogs.
%
of consumers will trust your brand if you create more customized content.
%
of consumers buying decision is influenced by custom content
Businesses implementing content marketing have conversion rates 6x higher than businesses that do not.
%
Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads
How we turn you into a Content Hub
Content strategy and Keyword Research
After fully understanding your business, your industry and your goals, we’ll identify the keywords that your audience is searching. By doing so, we’ll be able to develop original and quality content that drives highly targeted traffic to your website.
For example, if you’re a lawyer, we may produce content around these keywords:
- ‘is negligence a tort’
- ‘lasting power of attorney’
- ‘is voluntarily causing hurt an arrestable offence’
- ‘how much do lawyers charge’
We will identify these keywords based on their search volume, competition and user intent.
Content Creation
After identifying the topics that people are searching for, our team of writers will start producing the content that is optimised for both users and search engines. The content that we write resonates with your target audience and at the same time rank well in search engines.
SEO
While an article could rank high in search engines solely because of its quality, most articles will need backlinks to reach the top, especially in competitive industries. Unlike many content marketing agencies and copywriters in Singapore, we’re experts in SEO and we can rank your content on the first page of Google, attracting free, unlimited and targeted traffic.
SEO CASE STUDIES
Many of our clients come to us after spending thousands of dollars and wasting months on other agencies. Download our case studies to see why they failed and how we helped them to take back their lost time and money.
We’re Good at it
Let another praise you, and not your own mouth; a stranger, and not your own lips.
Despite us being in an extremely, extremely competitive space, GENIA has more than 3x our organic traffic in just 5 months. We’re seeing significant increase in leads and sales! If you’re looking for real business growth, work with them.
Dr. Ryan Yun
The best way to grow my practice is to be found whenever people are searching for solutions to their health problems. We’ve tried social media and even another SEO Agency before GENIA but did not manage to get the results we were looking for. We wasted a lot of time and money but more importantly, the opportunity to work with more patients. GENIA has massively increased our leads and sales through just organic traffic from Google and unlike our competitors, we don’t have to advertise heavily or offer huge discounts. We’re getting calls and enquiries everyday now and I need another doctor!
Dr. Shaan Rai
We’ve worked with Caleb and his team on our website and now on SEO. His efforts in SEO have noticeably increased traffic and leads coming through our website. He has been great to work with and we value his counsel gleaned from past clients, flexibility and ability to get things done.
Jocelyn Ng-Foo
Almost 90% of our new business comes from digital marketing. GENIA has done a great job in delivering leads and traffic. I would recommend their services to anyone looking for digital marketing services. Good job
Michael Sim
We worked with a SEO agency before working with GENIA but did not manage to achieve the growth we wished for. Since we started working with GENIA, our rankings and traffic have climbed significantly and we have also seen an increase in calls and incoming patients. GENIA has been a pleasure to work with and I’d recommend them to any chiropractors or physiotherapists serious about growing their practice.
Dr. Michael Bryant
