GENIA -Content Marketing Agency Singapore
“It’s always 10x more valuable for a business to grow faster than it is for the business to save money.”
For many small business owners, getting started on social media can be a little daunting, especially when you are boot-strapped or face lack of manpower and time. However, it does not have to cost very much to grow your business on social media such as LinkedIn.
Here are 15 ways on how small businesses can grow their connections organically on LinkedIn.
- Define your purpose.
Identify at which stage of your marketing funnel you want your business to focus on and set goals to reach them. Is it to build awareness of your business, garner more engagement or convert people to transact with you? Knowing your business goal will help you work on a strategic social media strategy that will produce successful outcomes at every stage of the funnel.
- Build a LinkedIn business page.
According to Forbes, only 57% of companies have business pages. The remaining 43% are missing out on a free opportunity to generate leads, talent, and, ultimately, revenue. A business page allows you to post content, advertise your solutions and how it can alleviate your target audience’s pain points. While building your own LinkedIn personal page is important, a business page allows you to focus on providing value-added information that your customers can relate to.
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Copywriter in Singapore
Grow your business with our content marketing services
Content marketing is crucial for brands to be found by prospects. It can double your website’s conversion rates, increase your traffic and brand awareness, and establish your company as a leader in your field.
Content and SEO
SEO campaigns cannot succeed without great content. You need words, articles and keywords. The basis of all SEO campaigns are keywords, carefully researched keywords based on search volume, competition and user intent. Good copywriting employs these keywords strategically to produce top-notch content written for humans while still adhering to SEO’s rules.
Genia’s copywriting services in Singapore
- SEO Article Writing Services
- Blog Posts Writing Services
- Website Copywriting Services
Becoming a Content Hub
At GENIA, we have a vision to turn every client we work with into content hubs that offer a myriad of branded and curated content, a primary source of information for all searches related to the specific subject.
Why a content hub?
Establishes your brand
Your brand is the most valuable asset of your company. It’s the reason people buy from you, stay with you and that’s why brand building is imperative.
When awareness of and trust in your brand is built, you can expect prospects to choose your company when they’re ready to buy. This is only possible because you’ve been providing them with high quality and informative content for a long time.
Increase web traffic
Producing content regularly allows you to share these articles more frequently on social media channels. With more frequent promotions, you will see a spike in traffic.
More importantly, having regular creation of content drives up traffic organic searches. Google tends to view new content as up to date and more relevant, therefore often ranking them higher than old content. Every blog post published can also be seen as bait for search. The more baits, the more captures.
Become an industry leader
67% of buyers rely on content to research and make informed purchase decisions. With high-quality content that answers what the searchers are asking, people will start to trust your company, share your content in their networks and most importantly choose your company when it’s time to buy. In their eyes, you’re the best in the industry.
Increase in sales and conversions
Studies show that businesses implementing content marketing have conversion rates 6x higher than businesses that do not.
A content hub increases sales by bringing in relevant buyers to your website, nurtures leads with important buying information, increases brand awareness and establishes thought leadership and authority.
Like SEO, becoming a content hub is an investment that will continue to pay dividends in the long run as your company evolves into the trusted resource of the industry.
How we turn you into a content hub
Content strategy and Keyword Research
After fully understanding your business, your industry and your goals, we’ll identify the keywords that your audience is searching. By doing so, we’ll be able to develop original and quality content that drives highly targeted traffic to your website.
For example, if you’re a lawyer, we may produce content around these keywords:
- ‘is negligence a tort’
- ‘lasting power of attorney’
- ‘is voluntarily causing hurt an arrestable offence’
- ‘how much do lawyers charge’
We will identify these keywords based on their search volume, competition and user intent.
After identifying the topics that people are searching for, our team of writers will start producing the content that is optimised for both users and search engines. The content that we write resonates with your target audience and at the same time rank well in search engines.
While an article could rank high in search engines solely because of its quality, most articles will need backlinks to reach the top, especially in competitive industries. Unlike many content marketing agencies and copywriters in Singapore, we’re experts in SEO and we can rank your content on the first page of Google, attracting free, unlimited and targeted traffic.
We’re good at it
Let another praise you, and not your own mouth; a stranger, and not your own lips.
We’ve worked with Caleb and his team on our website and now on SEO. His efforts in SEO have noticeably increased traffic and leads coming through our website. He has been great to work with and we value his counsel gleaned from past clients, flexibility and ability to get things done
Founder & Managing Partner, LivingWord Communications
Almost 90% of our new business comes from digital marketing. GENIA has done a great job in delivering leads and traffic. I would recommend their services to anyone looking for digital marketing services. Good job!
CEO, Praise Music School
I have worked with another SEO company before, specific to my field and niche (Vitality Chiropractic). Caleb and Genia conducted far more research, producing more relevant terms and avenues to explore. In the first 2 months they produced better results than 6 months with the previous company, for more difficult search terms with more visitors, and were more knowledgeable and supportive in ways we can make improvements ourselves. Highly recommended.
Dr Shaan Rai
Founder & Director, Vitality Chiropractic Centres