Social Media Advertising

Why My Business Should Look At Social Media Advertising

Jamie, Co-Founder, Digital Alpha Agency

08 September 2020

Why My Business Should Look At Social Media Advertising

Isn’t it crazy how some social networking platform that you used to post pictures with friends on with the weirdest filters and stickers become a place where you can get sales from?

It has evolved, hasn’t it? The platforms, how you can advertise online, and reach people all over the world who has certain traits.

But I understand that you might have some reservations on whether social media advertising works for your type of business or industry.

I hear that sometimes too.

In this article, no matter what industry or business model you have, you’ll see how the benefits of social media marketing and advertisement can be highly relevant to your business in the following six reasons.

IMPORTANT NOTE: Facebook advertising platform covers both Facebook and Instagram ads.

1. Cheaper and more effective

Cheaper and more effective than:

  • Billboards
  • Posters
  • Flyers
  • TV commercial
  • Newspaper ads

Traditional ways of advertising are one of the most expensive ways to market your business. For example, billboards start from $300 for a small billboard poster for four weeks.

That’s excluding the design, copywriting, printing, and all the over expenses that comes with putting up hardcopy types of advertisement.

Running ads on social media is cheaper because you don’t have to spend a single cent on printing the collaterals and designs.

On top of that, the Cost per Click (CPC) can go as low as $0.50! Imagine getting a lead for just $0.50 – that’s massive returns.

2. An enormous number of active users

Facebook itself has 2.6 billion active users in the first quarter of 2020. People from all across the globe, with different jobs and industries, with varying interests, and ages.

Using an advertising platform like Facebook (and Instagram), you have almost an unlimited potential reach. Much more than a flyer given out by hand, or a few billboards even on a busy street. 

You can essentially reach people at opposite ends of the world in the comfort of your own home or office.

3. Valuable data points & ability for laser-targeting

Facebook is one of the largest and most used advertising platforms. Facebook posted a net income of $22.1 billion on $55.8 in total revenue in 2018 for a net profit margin of 39.6%.

Out of that total revenue of $55.8 billion, 98.5% of it comes from advertising.

With companies investing money into Facebook ads, the Facebook advertising platform has generated not only a lot of money but valuable data points.

Why is data so important one may ask?

Facebook ads work in an algorithmic way where they store data and information about user’s interests, connections, personal information, country, and their behaviour on the platform, etc.

In addition, user behaviour outside Facebook itself can also be collected with the help of the Facebook Pixel that captures and stores all these data.

This collected data enables advertisers to have accuracy in their audience targeting on the platform. Plus, it also gives advertisers and businesses like yourself the power to laser-target a specific audience.

A popular advertising platform also means high competition.

Thus, highly-targeted ads are vital to stand out in today’s competitive space. And that is possible on Facebook!

4. Variety of campaigns to suit your goal

Running ads on social media is more than just creating some nice and adding some words to compliment it.

Not at all.

To fully get the best out of your dollars, you’ll need to ensure an organisation with your campaigns.

And the first thing to do is to select what is the goal of your campaign or also known as Ad Objective.

In Facebook advertising platform, you can choose:

  • Brand Awareness
  • Reach
  • Traffic
  • Engagement
  • App Installs
  • Video Views
  • Lead Generation
  • Messages
  • Conversions
  • Catalogue Sales
  • Store Traffic

For more details on each Ad Objective, you can read Facebook’s article on this.

5. Freedom to be creative

Unlike other online advertising platforms, Facebook allows you to get creative with your ad creatives!

Ad creatives are the main component of the entire ad—either an image or a video. However, Facebook has a few choices on ad formats.

There are a handful of ad formats that you can play with, and select the one that best showcases your product or service, or best suited for your campaign.

Ad formats available:

  • Images
  • Videos
  • Carousel (10 images or videos in a single ad, each with its own link)
  • Instant Experience (fullscreen experience that opens after someone taps your ad on a mobile device)
  • Collection (The collection format features multiple products and opens as an Instant Experience when someone interacts with it. Your customers can discover, browse and purchase products from their phones in a visual and immersive way)

6. Space for organic traction

How do Facebook and Instagram decide which posts to show you? How does the platform know that a certain ad should be shown to you?

Aside from the targeting in ads manager, organic traction can increase the organic reach and success of the campaign too!

If your ad – whether its Ad Objective is “Engagement”, “Reach”, “Store Visit”, or “Lead Generation”— is so good that people start sharing it, you will increase your numbers significantly.

Reach, impression, engagement, and even actions taken all go up organically. Meaning you’re not actually spending extra money to get these extra results.

Facebook and Instagram ads allow you to garner these organic tractions unlike other advertising platforms where you simply get what you pay for.

Conclusion

If you’re interested in hiring someone to create a social media marketing strategy for you and manage everything that comes with running ads, reach out to the social media experts at Digital Alpha Agency today!

They are running a promotion that gives all new social media marketing clients free $100!

Contact them today and get schedule a free discovery call to learn more about the service and promotion!

Jamie Co-Founder of Digital Alpha Agency

Author Bio:

Jamie is the Co-Founder of Digital Alpha Agency and they specialise in social media & e-commerce marketing for SMEs. Are you a business owner who wants to go digital the right way? Thought this article was informative? Find out more about what they do & contact them today: https://digitalalphaagency.com

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