ABOUT GENIA

My father has been in the music industry for over 15 years. He scrimps every penny on rental, operating on the fifth floor of a shopping centre known for maid agencies to another on the sixth floor of a mall known for pseudo massages. No one ever walked past his school. But his business grew consistently. He had traffic from Google, and that was all that mattered.

Naturally, I was fascinated by Search Engine Optimisation (SEO). I saw that businesses getting targeted traffic from Google were growing massively, even with substandard products and services and that set me on a path to understand how websites get to the first page. My first informal SEO project with a PR agency was a success. I realised then that SEO had the power to make strides in connecting companies to thousands of people across the world.

Google has shifted the entire dynamic of business, creating access to virtually any information in the world within seconds. Businesses and consumers are integral to this revolution, and as SEOs –– we are the catalyst. We are helping Google to help you. By delivering the best content every time searched keeps users coming back to Google as a source of information. Hence their main objective is to find sources of information that satisfy the immediate need of the user.

Using this philosophy of ‘giving the user what they want at the right time’, we have helped numerous businesses to establish brand authority and presence on a platform that users trust. It is through this process where I learnt that SEO on its own can’t compete for the coveted #1 spot on Google. Quality Content is what every user wants. They want the best solutions to their problems and answers to their questions. And to begin on such a quest, we create content, the best content that your audience wants to see and begin our optimisation process to rank your business on the top page of Google.

We want to transform your businesses into a common connection point, a content hub, for all knowledge pertaining to your industry. Keeping afloat of the most relevant and buzzing questions, to create the answers that will add value to your audience’s lives and eventually your company.